AMET Marketing Manager Full Time

This position sits within the EMEA Stores Talent Acquisition Marketing (STAM) Team, specifically supporting the strategic transformation of Amazon’s employer brand in the AMET region. You’ll be responsible for developing and executing comprehensive employer brand strategies that drive the right volume of applications from qualified talent across our operations and consumer businesses, while building Amazon’s reputation as an employer of choice in the region. This role is an individual contributor one and reports into the Audience Insights & Communication Planning Lead, within the STAM team.

Key job responsibilities
Strategy Development & Execution:
• Lead the development and implementation of Amazon’s employer brand and recruitment marketing strategy in AMET. Starting with Saudi Arabia, ensuring cultural authenticity and alignment with Vision 2030.
• Conduct market and candidate research and competitor analysis to inform strategic planning and identify opportunities.
• Develop detailed candidate personas and journey maps for key talent segments.
• Create comprehensive communication frameworks that address full-funnel recruitment marketing needs.

Employer Value Proposition:
• Lead the formulation, articulation and localization of Amazon’s EVP for AMET markets
• Ensure consistent EVP implementation across all touchpoints
• Develop compelling narratives that showcase Amazon’s unique offerings while respecting cultural nuances
• Champion the AMET/Saudi talent perspective internally to influence broader employer brand initiatives

Campaign & Content Strategy:
• Develop and execute integrated marketing campaigns across paid, owned, and earned channels
• Lead the creation of culturally-authentic, Arabic-first content strategies
• Establish editorial calendars and content frameworks that support both immediate recruitment needs and long-term brand building
• Partner with creative agencies to ensure high-quality, culturally-relevant execution

Stakeholder Management:
• Build and maintain strong relationships with key stakeholders including PR, PXT, Business Leaders, and recruitment teams
• Collaborate with your peers in the STAM to ensure alignment with broader strategies and coordinate key executions across owned and paid channels
• Source and manage agency relationships and external partnerships
• Influence senior leadership on employer brand initiatives and investments

Measurement & Optimization:
• Establish KPIs and measurement frameworks for all initiatives
• Implement testing strategies to optimize campaign performance
• Analyze market trends, candidate behavior, and brand performance data
• Provide regular reporting and recommendations to stakeholders

Innovation & Best Practices:
• Drive experimentation in employer brand approaches
• Identify and implement innovative solutions for talent attraction
• Stay current with market trends and evolving candidate preferences
• Document and share best practices across the global organization