About The Role
FUN is an exciting new domain extension made exclusively for businesses whose job is to make people smile!
You will be working closely with the Brand Manager, VP of Brands, and the CEO in taking .FUN to the next level.
We strongly believe in backing our employees to deliver and giving them the opportunity to make a mark.
At .FUN, you will be responsible for growing the TLD through the conceptualization of exciting and fun (no pun intended) campaigns and partnerships. You will work with supremely talented and impressive folks across functions to give life to our campaigns, event integrations and partnerships. Creativity is of utmost priority as no idea is a bad idea at Radix since we believe in running larger-than-life campaigns.
If you are a savvy highly motivated individual looking for an environment where you can rapidly grow, this might be the challenge you are looking for!
What is the job like ?
360 Degree Marketing Campaigns: Marketing projects (including but not restricted to social media marketing, influencer marketing, video campaigns, PR campaigns) with the objective of creating awareness across businesses in the kids education, kids entertainment and gaming industries.
Building a Strong Brand Positioning: Working with the team to create a strong brand positioning for .FUN by creating allegiance within our TG through earned media and building valuable projects that accrue value over the long term
Project Management: Work closely with the content, web development, and design teams to ensure deadlines are met and quality standards maintained.
Strategic Partnerships: Develop strong, mutually beneficial relationships with key stakeholders in the ecosystem including communities and events
Who should apply for this role ?
Graduate/Post graduate with specialization in marketing, business, or communications.
Work experience of 0-3yrs in a B2C marketing role working with a product/brand or agency
Strong understanding of the social media landscape and creative ability to ideate and execute innovative content & campaigns on Tik Tok, Instagram, and Twitter
Ability to approach problems with an analytical mindset
A peoples person who flourishes in an environment that requires them to manage, work and organize across multiple teams in a fast-paced environment
We Are The Radicals
At Radix we envision a world where there is no distinction between the real names and internet addresses of individuals and businesses. We are a team of young creative hustlers who are revolutionizing the internet, one domain name at a time.
Revolutionising The Internet
We started out in 2012 as a part of the Bhavin Turakhia led Directi Group, which has been a prominent player in the web presence industry since the 90s. The meteoric rise in the number of websites back then led to an acute shortage of quality domain names. The depleting name pool within the .com / .net led to growing customer dissatisfaction as first choice names became impossible to find! We knew that domain names had to evolve in order to serve their purpose of memorable online identities.
Enter Radix. When the Internet Corporation of Assigned Names and Numbers opened the door to new top level domains other than the .com, .net, .org etc., we knew it was the perfect opportunity to solve a growing customer problem.
Equipped with powerful and meaningful new extensions such as .tech, .online, .store, .fun, .site, .press etc. we set out on a mission to eliminate the distinction between the real names and internet addresses of individuals and businesses. We started with an audacious goal of building a world where domain names are less like phone numbers which need to be written and stored and more like brand names which are easily remembered. And here we are, with almost 6 million domains already registered on our extensions, we are well on the path towards revolutionizing the internet. Brands like Viacom ( www.viacom.tech ), Emirates ( emirates.store ), Doordash ( order.online ), CES ( ces.tech ) and many more have already made the switch. Its only a matter of time before the rest of the world does it too. To sum it up, the internet history is being rewritten and Radix is at the core of it.
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