Digital Marketing Executive Full Time

The Digital Marketing Executive should have thorough knowledge of running online communication and should also have some experience in creative design so that he can guide the external agency on the requirement as per the corporate identity of the Hyundai and Genesis brand.

Principal Accountability
1. Manage all the digital media customer touch points and ensure that they are always updated and follow the corporate identity of the Hyundai and Genesis brand.
2. Successful and timely execution of all digital marketing campaigns across multiple channels.
3. Set up conversion, pixel, and event tracking on the website and manage optimize its SEO.
4. Track digital campaigns effectiveness on daily basis (Total leads, CPLs, CTRs and conversion rates…etc) and evaluation of the performance against goals and other key performance indicators
5. Manage all social media accounts including content production, increasing engagement and enhancing brand identity.
6. Create, proofread and edit for various digital marketing content to ensure consistency in branding 7. Monitoring digital & social media trends, platforms, customer changing preferences & new technologies to identify new opportunities for growth.
8. Identifying crucial customer conversion points and drop off points that maximizes user funnels
9. Collection and interpretation of data from various marketing campaigns and analysis of that data
10. Developing and analyzing reports on web activity, web page hit count, traffic pattern and similar performance metrics

Requirements

• Bachelor’s Degree in marketing is a must
• Google and other digital marketing certifications are required for this role.
• Ability to manage website admin panels and google analytics is a must
• Digital media agency experience is preferred.
• Understanding of social media management is a must
• Strong Communication and interpersonal skills.
• Robust analytical skills to interpret details to observation.
• Good with IT skills such as MS Office and Internet Research.