Digital Marketing Executive Full Time

Summary

We are seeking a dynamic and creative Digital Marketing Executive – Waterpark, to support the launch and ongoing digital campaigns for the upcoming Grand Hyatt Dubai Waterpark. You will contribute to the overall digital strategy from the pre-launch, to the grand opening and post-launch of the facility in line with the business objectives.

You will be responsible for the execution of strategy deployed on digital media, related e-commerce activity and driving social strategy for Grand Hyatt Dubai Waterpark. You will work closely with other departments, such as waterpark operations, sales, revenue, F&B, and marketing, to gather relevant data and support all business requirements.

Key Responsibilities

• Support the digital marketing team to increase brand awareness, drive website traffic, and generate bookings for Grand Hyatt Dubai Waterpark.
• Create and manage campaigns related to the Waterpark across all channels, including but not limited to SEO, pay-per-click (PPC), metasearch, display, social media, and email marketing efforts.
• Responsible to update and maintain Waterpark website, ensuring contents are current; work with partnered agencies to ensure website is optimized for search engine and user experience is optimum for driving conversion rates.
• Responsible to monitor and respond guests’ online feedback, creating a positive relationship with guests through online reputation platforms.
• Track and report performance; provide actionable insights and recommendations based on data analysis to optimize future campaigns.
• Collaborate with internal team and stakeholders to develop digital plans.
• Work closely with external partners for comprehensive strategic recommendations and ensure campaign’s KPIs are achieved across all channels.
• Stay updated on the latest digital trends and best practices to continually improve marketing efforts.

Qualifications

• Bachelor’s degree in digital, e-commerce, business, or a related field.
• Minimum 2 years of experience in a similar role, preferably within the attractions/entertainment industry at an agency or in-house.
• Strong understanding of digital marketing efforts, including SEO, pay-per-click (PPC), metasearch, display, social media, and email marketing.
• Creativity, attention to detail, initiative-taker. Graphic design capability is a plus.
• Excellent communication, project management and analytical skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.