Job Summary & Purpose
To manage & initiate Digital Marketing initiatives for B2B Marketplace of Sharaf DG Business, build & scale up the site performance & listing. To develop traffic on DGBusiness.Com brand as one-stop-digital platform for all B2B needs of our SMB/Midmarket customers in the Region. The following are the KRAs to be delivered in this role.
· B2B Lead generation for our Marketplace platform(www.DGBusiness.com)using all aspects of Digital Marketing components such as SEO, Social media marketing, Email marketing, Affiliate marketing, SEM (Search Engine Marketing).
· Should have experience in driving Lead generation campaigns, social reach activities in LinkedIn, Ad copy, Bidding strategy. LinkedIn ads, Google ads, ensuring marketing message with DGBusiness.com goals & objectives.
· Language-specific (Ad copy, creatives) campaigns based on targeting geographical location.
· Social media paid campaigns and optimization to minimize cost per click, Lead generating campaigns
· Landing page creation / Optimization
· Launch & optimize various Google ads campaigns such as Search ads campaigns, Display ads campaigns, Video ads. Monitor budget and adjust bid to gain better ROI.
· Email marketing campaigns to the right audience with various email ids sets for newsletters, Offers, Targeting for best email Open rate, click-through rate.
· Keyword research, Identifying. qualified keywords, Targeted keyword ranking improvement, using On-page & Off-page SEO strategy.
· SEO On-page content optimization according to category & keywords, keywords optimized content suggestion, blog posting.
· Working with content marketing and design teams to create suitable content for each stage of a customers digital journey
· Build, execute, and optimize demand gen campaigns
· Manage the Organic social media channels and publish regional content
· Execute Webinars, Newsletters and Content driven campaigns
· Work with third-party agencies to execute campaign roll-out (e.g. Design, Content, Performance)
Content creation skills
A Individual with entrepreneurial mindset approach
Job Location: Dubai, UAE
4-7+ years of experience in digital campaigns, events, demand generation and hands-on execution of paid campaigns (Must)
Experience in running B2B Technology campaigns (Must)
Experience in running brand awareness campaigns (Must)
Previous experience in marketing to Target Accounts (Advantage)
Experience running campaigns across paid digital and social channels. (Adwords, Display, Facebook, Linkedin, Twitter)
Good knowledge of digital marketing including SEO, social media marketing, email marketing, marketing automation, marketing analytics and CRM tools such as Google Analytics.
Strong ability to build models and reports, study performance metrics across the entire funnel, and use data-driven insights to deliver results.
Excellent English communication skills
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