Field Marketing Specialist Full Time

Responsibilities

• Implement the regional marketing plan in North UAE, Gulf & Emerging Markets (GEM) region
• Work closely with senior leaders to deliver their strategic objectives, and profiling activities
• Deliver impactful and innovative campaigns across the region with a strong focus on digital content to resonate with our clients
• Create brand awareness to the white space accounts
• Deliver quality thought leadership thinking to clients, publications and collateral on business topics most relevant to them and support the brand positioning
• An opportunity to showcase Thought Leadership
• Helping the company in brand building in the security space
• Must have an integrated approach to Marketing Initiatives/Results Driven
• Provide required domain prospects to sales leadership and continuous marketing support, including sales tools, training, competitive intelligence, and actionable reporting
• Develop in-depth customer and market knowledge. Communicate market needs and opportunities
• Develop short and long-term strategies and plans for demand generation, on-going market research, customer needs assessment, sales and inventory forecasting, and customer and sales history analysis
• Execute marketing strategies, programs, various strategies which will meet profit objectives for the business unit
• Assist in developing sales and customer training programs and sales tools to support the sales force in response to customer and competitive needs
• Provide competitive intelligence to the field sales teams to counter competitive offers.
• Stay current on market standards, trends and practices and understand impact on Cyber security product line and business
• Lead cross functional teams, as needed, to deliver project results
• Ability to sell value to CIO, able to sell in complex multiple customer scenario and able to showcase value preposition and sales expertise as applicable
• Must have growth oriented mindset and experience of working in the collaborative environment
• Collaborative across various functions such as Sales, Technical, Channel, to ensure customer success at all level
• Track Record of marketing excellence and MQL and SQL quota over achievement
• Proven record of excellent communication skills (written and verbal), ability to listen carefully and create a consultative environment
• Ability to understand the technology and translate it into business needs
• Ability to network, create and build strong relationships senior executive relationships
• Excel in presenting business value proposition, solutions, and able to explain the benefits of complex technology in easy-to-understand business language
• High on ethics and integrity

Experience

• Minimum 5-6 years of relevant Marketing Experience and preferably few years in Security Industry.
• Has experience drafting content and managing a calendar.
• Creative side – briefing agency for design. Vendor driven.
• Account based marketing – gain more traction with accounts -  80/20 rule.
• Someone who is Trend Micro Culture Fit from core values perspective.
• Should have exposure to both End Customer Environments and Marketing agencies