Marketing Coordinator Full Time

Bloom Education is seeking a senior professional in the field of international education marketing for the role of Marketing Coordinator for Charter School in Al Ain for an immediate start.

The Role Involves

• Implementing strategies for the schools internal communications objectives
• Leading school marketing initiatives, in close collaboration with the Admissions team to ensure excellence in service delivery to prospective families throughout their enrollment journey
• Managing external and internal marketing, communication, social media efforts, including.
• Liaise with teachers and staff to identify opportunities for engaging news stories that are on brand for promotion via our website and social media channels.
• Create monthly social media strategies, provide active oversight and sign off on social media, branding, design, copy and traffic flow
• Overseeing communications and materials to maintain the schools brand standards including: brochures and print materials; video and photo assets; environmental branding around the school.
• Develop and maintain website content to ensure it is always fresh, comprehensive, up-to-date and focused on evidencing our Schools narrative and promises
• Leads on coverage of all activations and events, on behalf of Bloom Education and the schools
• Manage the production of the annual Review magazine by commissioning, collating, editing, and proofreading content.
• Escort photographers and videographers on school premises, when requested.
• Collate updates from Heads of department for student and parent handbooks
• Responsible for reporting on competitor marketing activities in Al Ain

Essential Skills

• Excellent communication skills in English and Arabic – copywriting, editing and proofreading
• Strong design aesthetic
• Understanding of using a CMS for website management.
• Understanding of Mailchimp
• Management of social channels such as Facebook, Instagram, Twitter, LinkedIn and YouTube creating and curating content, social influence building
• Understanding of online marketing and measurement metrics
• Graphic design, photo editing and retouching skills with a working knowledge of Canva, InDesign, Adobe Acrobat, Powerpoint, Adobe Photoshop preferable
• Ability to use an SLR camera or similar and able to capture high quality photography/video
• Knowledge of audio/video editing, capable of managing the creation of promotional videos.

QUALITIES

• Excellent interpersonal skills and a positive and enthusiastic attitude
• Strong work ethic and superior professionalism and judgment
• Committed to achieving best practice communications and service excellence in marketing
• Self-Motivated and results-driven
• Organized and able to work independently
• Resourceful and collaborative approach to solving problems
• Leadership and influencing skills
• Commercially aware with good business acumen
• Proactive and able to prompt others to ensure deadlines and targets are achieved
• Excellent attention to detail

Experience & Qualifications

• Bachelors Degree in Business, Marketing or related field of study
• Experience working with CRM and funnel management preferable
• Understanding of the role and influence of social media and digital marketing channels from discovery to enrollment
• 5 years experience in marketing, preferably in the education sector