Marketing Executive Full Time

Scope of Position

The Marketing Executive supports the Director of Marketing Communications with content development and execution of comprehensive social media marketing strategies and digital campaigns. A key responsibility is to collaborate with the creative team to develop original content in line with brand guidelines that support both social and digital marketing initiatives. Another important responsibility is to actively manage social platforms and optimise hotel social media profiles.

Responsibilities

• Adheres to all standards, policies, and procedures (SOPs, etc.).
• Assists the Director of Marketing to implement campaigns in accordance with the programme or plan.
• Maintains and administers media content plan in a structured and systematic manner.
• Tracks and analyses campaign performance to ensure objectives are met and ROI is optimised across all digital channels.
• Ensures all digital content adheres to the brand’s voice, tone, and visual guidelines.
• Provides insights and recommendations based on performance data to optimise ongoing campaigns and improve future strategies.
• Stays up to date with the latest digital marketing trends, emerging technologies, and social media platform updates to keep strategies fresh and innovative.
• Maintains all hotel images and video assets such as photos, renderings, videos, slide shows, presentations, artwork, design files etc.
• Provides insights and creative support for quarterly priorities – competitor reviews, communication platforms and key messages.
• Be energetic, enthusiastic, resourceful, helpful and passionate to exceed expectations.
• Immaculately groomed and articulate, highly professional appearance.
• Demonstrates business ethics and personal integrity.
• Approaches work with a sense of urgency and purpose.
• Allocates time and resources effectively when faced with competing demands.
• Develops and uses systems to organize and keep track of information.
• Prepares monthly departmental and marketing reports.
• Ensures timely response to all guests, agencies or stakeholders’ enquiries.
• Manages all purchase orders, tracking and filing.
• Desk research eg. competitor’s activities monitoring, market events happening etc.
• Other duties assigned by hotel management.

Skills & Qualifications

• Minimum 1 year of experience working in a 5-star hotel, luxury retail, agency or marketing environment in a similar role
• Previous working experience in the Middle East is an advantage
• Hotel pre-opening experience is a great advantage
• Excellent communication skills
• Good verbal and written communication in English
• Knowledge of spoken and written Arabic is a great advantage
• Ability to follow up and complete tasks according to plan
• Highly competent in using Word, Excel and PowerPoint