Marketing Executive Full Time

What will I be doing?

A Marketing Executive will play an important role in achieving key objectives in line with the annual marketing plan, current initiatives and relevant marketing activities. As a Marketing Executive, you will assist in the implementation of the marketing plan to increase hotel brand awareness, manage smaller individual projects and overseeing some of the day-to-day administrative duties for the hotel. Specifically, you will perform the following tasks to the highest standards:

Business Function

• Execute and coordinate all agreed hotel marketing strategies and monitor on-going marketing campaign performance and reporting as directed by the Line Manager
• Supports the Line Manager by developing and implementing promotional activity, merchandising and collaterals for all hotel departments
• Execution of all marketing activities for special events, merchandising campaigns, exhibitions and property inspections
• Assist with and at times lead on-site photos shoots and hotel filming whilst ensuring all relevant administration duties are completed and approved
• Monitor and support all social media activity and departmental initiatives
• Be a brand champion for the hotels ensuring all collateral conforms to agreed brand standards, using the right tone of voice and that content is compliant with corporate guidelines
• Support and identify opportunities with the Line Manager to grow and develop loyalty marketing activities with HHonors and other booker incentive schemes
• Execute and implement appropriate use of marketing content, creative resources, translation and photography while optimizing an effective online presence in line with regional strategy
• Respond to customer postings as appropriate tackling any complaints and issues

Managing Execution

• Develop, maintain and grow hotel databases to promote all hotel disciplines including targeted HHonors campaigns
• Execute the hotels’ quarterly audit report on specific initiatives and promotions
• Monitor and review all third party website content, ensure it is accurate, current and reflects each hotel
• Execute and report competitive analysis on the hotels’ food and beverage and eCommerce marketing activities
• Ensure all hotels have appropriate marketing content to include up to date media lists, marketing collateral, photo library, newsletters, brochures, desktop publishing and all matters relating to marketing
• Support and assist management of all marketing projects including resources with budget implications
• Produce tracking documents and hotel fact sheets including preparing PowerPoint presentations with excellent attention to detail as directed by head of department
• Achieve agreed performance goals and marketing objectives of role set out by the Line Manager
• Support the Line Manager in executing effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programs

Developing Talent

• The executive role focuses more on self-development as opposed to developing team members

Building Relationships

• Establish and maintain effective rapport and open communication with all hotel disciplines
• Develop strong working relationships with various levels of Hilton’s and regional teams and comply to Hilton’s core values
• Develop and manage working relationships with key members of the creative and media agencies
• Work effectively within the marketing team as well as supporting relationships in regional levels on relative projects and promotional campaigns
• Excel at being an effective team player in all aspects of the role