Marketing Manager Full Time

What You’ll Be Doing:

Functional Roles and Responsibilities

• Assist the Division Marketing manager in developing and executing tactical initiatives across all marketing functions, throughout and across the BP according to the specific and identified needs of the BU

• Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities

• Identify opportunities to enhance and build stronger brand equity for all brands represented and make suitable recommendations to the Division Marketing manager

• Map competitors‘ activities vis a vis communication, pricing, packaging and planning in relation to allocated Al Tayer brand strategy

• Develop and execute BTL ,POS and marketing collateral in line with marketing objectives and ensure quality production of the same

• Work with CRM team to build relevant initiatives and analytics to support the brand strategy and business

• Maintain coordination will all ATG stakeholders to ensure full awareness of forthcoming collections / styles and communication opportunities

• Provide reports to BU / Principals on brand performance, marketing initiatives, customer mix, post event reports after each sponsorship/display activity ,etc as required

• Ensure accurate maintenance of the archiving system for all executed elements in the marketing calendar

• Maintain effective working relations and contacts with key external parties, such as vendors, mall management, etc

• Participate in the development of the Marketing Strategy for the Business Portfolio (BP), ensuring that it is in line with ATG‘s and the Principals overall strategic direction

• Work with the cross functional teams to align on brand strategy and direction in the relevant region and market

• Responsible for bringing cohesion to marketing process and campaign reporting across cross functional teams in marketing ,ensuring implementation as per agreement with Brand Partners

• Create, update and maintain the marketing calendar for all promotional initiatives

• Plan and implement the marketing, promotional plans and campaigns for the BP in close coordination with the BU and ensure compliance to the agreed budget

People Management Roles and Responsibilities

• Guide and motivate subordinates to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles

Desired Skills and Experience

About You

Education/Certification and Continued Education

• Graduate or Post Graduate Degree, preferably in the field of Business, Marketing Management or Mass Communications

Years of Experience

• 7 to 10 of marketing experience, with atleast 2 years in a managerial role working with/for brand conscious organizations in a relevant retail industry

Knowledge and Skills

• Must have a good command of English. Arabic language skills would be an advantage

• Should be able to communicate effectively and have excellent negotiation skills

• Should be able to lead and motivate teams

• Should be Computer literate in Microsoft Office including Word, PowerPoint & Excel