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Marketing
Marketing Manager Full Time
What You’ll Do
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- Establish and identify a brand guidebook for your brand. Develop a brand vision and marketing communications strategies for your brand focused on building brand awareness and equity, as well as driving sales through various ordering channels.
- Prepare annual marketing calendar including required marketing budgets and measure marketing initiatives against these budgets throughout the year. Marketing initiatives to also include offline/dine-in activation campaigns, events, and offline activation strategies.
- Capture the local market by continuously building/promoting the brand image through local store marketing initiatives.
- Prepare strategies for the launch of new products/promotions and implement them throughout the complete customer journey.
- Track and stay on top of market trends.
- Lead PR and influencer partnerships for your brand and build ongoing relationships with the media.
- Liaise with creative, social, media, PR, and events departments to manage and build brand creative assets and ensure timely execution of your planned initiatives.
- Analyze customer feedback, ratings, and reviews and share insights with the wider team.
- Provide input into pricing strategy.
- Optimize brand packaging design.
- Analyze marketing initiative effectiveness on a regular basis with reports to be shared with key stakeholders. Lead/track your digital and OOH/mass media campaigns.
- Establish and identify a brand guidebook for your brand. Develop a brand vision and marketing communications strategies for your brand focused on building brand awareness and equity, as well as driving sales through various ordering channels.
What Are We Looking For?
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- Bachelors degree in Marketing Management or Communications
- Minimum of 5 years experience in Marketing and Communications, specifically in the F&B, FMCG, Hospitality industry – Agency experience is preferable
- Lively and charismatic with a passion for food and great knowledge of the consumer
- The ideal candidate is creative yet results-driven will have the ability to think outside the box and work closely with key stakeholders in the business to achieve our common goal of satisfying the world’s appetite!
Benefits
– Extensive learning opportunities with hard and soft skill training to help you improve and challenge yourself.
– Be involved in customized workshops run by the Kitopi Academy.
– Have the chance to work in an international, diverse, and inclusive environment.
– Become part of one of the most caring communities out there.
– Free and unlimited access to a nutritionist.
– No Dress Code! (T&C applies).
– The famous team activities and social events bursting with fun.Inclusive private health insurance.
– Up to 50% discount on Kitopi brands.
– Annual leave as per the company policy.
– Flexible working hours to support work-life balance.
Additionally, we offer:
– Wellness spaces designed for mothers inclusive for all.
– Monthly well-being programs to nurture your mental and physical health.
– Informative and empowering webinars to support your growth.
– Social Thursdays and Fridays across markets to gather and connect with colleagues.
