Senior Brand Manager Gulf & Jordan is responsible for the Coordination with Franchise and Marketing Manager in the development and execution of the annual AOP for the markets. He/she is responsible for Category / Brands / Trade Marketing plans.
The Associate Manager has to have full understanding of the impact of all marketing & trade marketing activities on their brands / consumers / shoppers / customers and bottling organization
Key accountabilities for the role include:
Jointly develop and deploy of category/brand plans through using the material received from global/regional teams as well as developing local content in a way that maximizes local consumer & shopper preference
Maintain and keep up-to-date business procedures and test scripts; execute control activities as designed and update the process owner with any change in the process. Complete Quarterly self-testing by prescribed deadlines and remediate ineffective controls by the date agreed with process owner and the Internal Control team
Support in the development of the marketing calendar by quarter leveraging global and regional initiatives consistent with brand strategy, and AOP objectives
Jointly develop brands packaging, promotional, sponsorship programs development consistent with the brand marketing calendar, quarterly initiatives plan
Responsible for Campaign Development of local market-wide 360-consumer campaigns from insights to ideation to development to launch and execution (media-to-shelf) for the assigned category
Ensure program deployment with high execution standards
Support in leading development and deployment of market specific communication
Responsible for leading the selection and commissioning of relevant influencers / digital contents / creative agencies for the local market-specific campaigns to support the assigned category across Gulf
Support in leading evaluation of program impact and effectiveness, track brand KPIs (consumer and trade) catalogue learning/build database, recommend actions to improve and report the results to top management.
Responsible for leading the brand on-ground activation plans and event sponsorships across Gulf. With the annual sponsorships of festivals including a series of music concerts and almost a year-round active calendar of events, synchronization of these events/concerts with the brand AOP calendar becomes key to leverage those important sponsorship agreements
Supports development of annual market research plans to support market strategy development and performance tracking
Responsible for agency management (Activation agencies/brand agencies/media agencies)
Support Marketing Manager in Managing pull budgets with approved levels, in line with agreed AOP
Lead competitive SWOT tracking for input to plan and initiative development
Support in leading the development and execution of all shopper communication material
Integrate customer and in-store activation plans into all category toolkits and launch material shared with Gulf & Jordan bottler partners.
Partner with the Beverages Category and BU brand teams to deliver point of sales material that is in-line with the brands equity and the key channels in our markets
Lead the development and delivery of a compelling and clear strategy on in-store presence to maintain our Beverages brands look & feel and VIS consistently
Develop POSM that is tested, fit for purpose, and within the agreed quantities and costs
Unify look and feel of POSM across the region and partner with the bottler teams to execute them
Complete Promotional Evaluations for major activities and make clear recommendations for future plans based on the conclusions
Provide all necessary input to AOP & JBP documentation for Channel Strategy & Planning
Deliver a rolling 24-month activity plan by Category and Channel
Define a clear vision of what in-store excellence looks like for each category and channel. This includes recommended planograms
Define, agree and communicate clear execution targets for all key activities within the Channel Category Plan
Track and monitor effectiveness of new POSM ideas and tools recommending way forward and leveraging best practices across the Sector.
“#Locations : Dubai, United Arab Emirates ”
University Degree- BA
Minimum of 5 to 6 years of relevant experience
Ability to communicate clearly, read and write effectively in English & Arabic