Marketing Specialist Full Time

What You Will Do

• Working with Principals and senior staff to design, write and produce proposals, presentations and other marketing collateral in alignment with Gensler’s brand standards.






• Researching and identifying potential project opportunities by monitoring tender portals, client websites, and industry news.
• Developing bid strategies and coordinating the preparation of high-quality bid submissions.
• Gathering and organizing all relevant bid documentation, including architectural plans, specifications, and other project details.
• Coordinating and writing compelling and persuasive bid content, highlighting Gensler’s capabilities, expertise, and unique selling points.
• Updating and maintaining information within the firm’s database and CRM tools
• Participating in and championing strategy and planning sessions
• Facilitating workshops and strategy meetings that support the firm’s positioning and visibility in the market
• Coordinating business development activities, including researching incoming leads, following up and tracking their status and developing new materials to support business development activities
• Coordinating various PR activities such as internally hosted events, external speaking engagements, award submissions and media outreach
• Understanding Gensler’s evolving portfolio of work, practice areas, firm capabilities and service offerings
• Liaising internally with Gensler’s regional and firmwide marketing community to bring a local perspective to global messaging and publications and adapting global content for local/regional relevance, as needed
• Working with the studios to coordinate photo shoots of completed projects
• Writing case stories on Gensler’s projects and bios on Gensler’s people
• Assisting with external awards submissions and public speaking content development
• Assisting with social media strategy and management
• Managing other responsibilities, as assigned

Your Qualifications

• 5+ years of experience in a marketing position with a design or professional services firm
• Degree in Marketing, Communications, Journalism, Business, Architecture, Interior Design, Graphic Design or related field
• Experience delivering significant marketing projects independently, coaching colleagues for presentations and working closely with Principals and other senior staff on marketing strategy and deliverables
• Excellent written and verbal communication skills and an ability to craft a story in a compelling manner, including creating effective presentations and marketing collateral
• Strong interpersonal skills – a great collaborator
• Experience working directly with senior staff on business-critical projects with minimal supervision
• Strong organizational skills and an ability to coordinate and manage multiple projects and deadlines
• Ability to work with diverse project teams in a fast-paced work environment
• A high degree of competency in InDesign is a must
• Proficiency in Microsoft Office (Word, Excel, and PowerPoint) is a plus
• Photography coordination/curation and digital asset management knowledge preferred
• Experience working with Salesforce or other CRM tools is a plus
• Experience in the A/E/C or property industry is a plus; experience in an architecture or design firm is especially valuable