Job Description
Key Responsibilities
- Support all social media platforms including development, maintenance, and circulation of the social media editorial calendars across Facebook, YouTube, LinkedIn, Instagram and more.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to participate.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
- Collaborate with Brand team and Club Apparel team to manage reputation, identify key players and coordinate actions.
- Knowledge of online marketing and good understanding of major marketing channels.
- Execute social community management – post, moderate and edit daily posts, implement promotions and engagement campaigns, and conduct proactive and reactive outreach to communities on all platforms.
- Work cross-functionally with creative, PR, marketing, customer service, digital marketing, e-commerce, store and merchant teams to plan and execute strategic and synergistic social media initiatives. Ensure consistency, relevancy, and accuracy across all messaging.
- Actively monitor social media accounts and track engagement metrics to measure success of campaigns and identify opportunities.
- Monitor trends social media channels; appropriately apply that knowledge to increase the effectiveness of social media efforts.
- Proof reading in English copy writing and creating or editing the press releases.
- Managing Ms. Sima Ved external communications such as media and panel interviews.
- Managing Apparel group regional launch campaigns for the brands.
- Handling LinkedIn page, apparel corporate websites, social media for CSR, human resources (employee branding), Club Apparel, Nessa, and F5.
- Planning & Buying the Digital Media In-House and show a MoM saving of more than 30% when compared to buying the same media externally, with 3rd party agencies.
- Create and maintain the digital media infrastructure, including the websites and other relevant micro sites and applications, In-House
- Create and Maintain Relationships with the media vendors.
- Strategize the Digital presence for all the group brands and localize it as per the requirements.
- Train the larger marketing team and keep the updated about the latest trends in the industry, regionally and globally.
- Collaborate and work closely with the e-commerce team to drive higher revenues on the in-house platform
Desired Experience
The ideal years of experience for a Manager – Digital Marketing typically range from 5 to 8 years. This experience should encompass a broad spectrum of marketing activities, with a focus on digital and social media strategies.
