Trade Marketing Specialist Full Time

Role Overview:

• Develop and execute trade marketing strategies to drive brand presence and sales performance in retail channels.
• Collaborate with cross-functional teams, including sales, marketing, and supply chain, to ensure seamless execution of trade marketing plans.
• Analyze market trends, sales data, and competitor activities to identify opportunities for growth and improvement.

Key Responsibilities:

• Strategy Development:
  • Formulate trade marketing strategies in alignment with overall marketing and sales objectives.
  • Develop promotional plans, including in-store activations, point-of-sale materials, and merchandising strategies.

• Execution:
  • Implement trade marketing activities across various channels, ensuring timely and effective execution.
  • Coordinate with sales teams to ensure proper implementation of trade marketing initiatives in retail stores.
  • Manage budgets and allocate resources for trade marketing activities.

• Analysis and Reporting:
  • Monitor and analyze the performance of trade marketing activities and their impact on sales and brand performance.
  • Prepare regular reports on trade marketing performance, providing insights and recommendations for improvements.
  • Conduct market research and competitor analysis to stay informed about industry trends and market dynamics.

• Collaboration and Communication:
  • Work closely with the sales team to understand their needs and support them with effective trade marketing tools and strategies.
  • Liaise with external partners, such as advertising agencies and vendors, to develop and produce marketing materials.
  • Communicate trade marketing plans and results to internal stakeholders, ensuring alignment and support.

• Innovation and Improvement:
  • Identify and implement new and innovative trade marketing tactics to enhance brand visibility and sales.
  • Continuously seek ways to optimize trade marketing processes and improve efficiency.

Qualifications:

1. Education and Experience:
   • Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree is a plus but not necessary.
   • Minimum of 5 years of experience in trade marketing, preferably in the FMCG (Fast-Moving Consumer Goods) industry. Expertise & knowledge in dairy products is a plus.
   • Proven track record of developing and executing successful trade marketing strategies.
2. Skills and Competencies:
   • Strong analytical skills with the ability to interpret sales data and market trends.
   • Excellent project management skills, with the ability to manage multiple projects simultaneously.
   • Effective communication and interpersonal skills, with the ability to collaborate with cross-functional teams and external partners.
   • Proficiency in Excel & PowerPoint, able to skillfully manipulate and analyze data and then present them in a clear and visually appealing way. Experience with graphic design software/tools is a plus.
   • Creative thinking and problem-solving skills, with a proactive and innovative approach to trade marketing.
3. Personal Attributes:
   • Highly organized and detail-oriented, with a strong focus on execution and results.
   • Ability to work independently and take initiative, while also being a team player.
   • Strong negotiation and persuasion skills.
   • Adaptability and flexibility to thrive in a fast-paced and dynamic environment.

Additional Requirements:

• Willingness to travel and visit retail stores around the country as needed to support trade marketing activities and collect data.
• Fluency in English is required; proficiency in additional languages such as Arabic and French is a plus.