The Digital Marketing Specialist will be responsible for implementing the Company Digital Marketing strategy for all brands, leveraging Paid Search SEM, mobile App Marketing & Affiliate Marketing to optimize the brands digital campaigns and engage with customers online. The role holder is also responsible for acquiring new users and retaining active customers for our Fashion, SR, Home and Multi-brand business unit through performance marketing digital channels resulting in increased online revenue.
Responsibilities will include, but will not be limited to the following:
Financial & Standards
Develop engagement tools to expand Majid Al Futtaim Lifestyle digital media presence in conjunction with search engine SEM, app marketing and affiliates and in line with the Corporate Marketing strategy.
Develop and manage strategies & performance optimization for campaigns across search engines and app stores in collaboration with media agency.
Own and drive all aspects of our SEM and Paid App marketing, and continuously work on identifying new ways of growing our presence on Google, App Stores and Affiliate Networks.
Prepare, monitor and analyze digital marketing intelligence data and provide progress reports and recommendations for improvement where necessary.
Monitor the online performance of the brands versus KPIs and reviewing competitors online activity.
In collaboration with the content team proactively seek out, adopt and create compelling, highly engaging content in line with the latest digital formats and trends.
Maintain tracking of campaign budgets and advise on recommended campaign optimization.
Assist in the Customer Journey Mapping, analyzing touch points with the Customer Experience Head and maximizing commercial opportunities.
Leverage the MAF database to develop segmented and well targeted campaigns.
Work with the marketing team and the BI team to develop customized offers and promotions.
Support Social Media and CRM marketing team when required.
Prepare performance reports with analysis to update management.
Maintain all department related records, files and database.
Ensure compliance to group communications policy.
Deliver and record accountabilities in line with operational audits.
Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
Assist in market, segment and customer research and analysis.
Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search, apps and affiliate campaigns.
Contribute and support the business in achieving the Dare Today, Change Tomorrow sustainability strategy.
Provide exceptional internal customer service, assisting the marketing team on key projects, coordinating where necessary with approved agencies, third parties.
Maintain professional relationships with external agencies and third-party providers.
Support all marketing activities, including but not limited to promotions, events and exhibitions where required.
Stay abreast of online marketing trends and provide recommendations to the Marketing team.
Support the holding team in group wide initiatives and represent MAF Lifestyle on projects.
eCommerce Revenue Target
Paid Media Budget Management
Affiliate Marketing Revenue Target
Website Traffic & Apps Downloads
Customer Acquisition Target
Functional / Technical Competencies
Digital savvy with good knowledge of search engine platforms, app stores and affiliate networks
Expertise in digital content creation, editing & proof reading
Leads the Way Is able to prioritize work based on urgency and impact. Is able to communicate objectives in a clear manner. Reaches out to colleagues for support as and when needed to ensure timely delivery of objectives. Takes initiative to create positive energy. Enthusiastic about new challenges.
Drives Impact Is able to identify key pieces of information required for delivery of work. Identifies areas of risk within own role. Understands when things are urgent. Takes ownership and escalates where required in a timely manner.
Thinks Customer Actively listens and demonstrates understanding for customers stated and unstated expectations, and understands what is needed to deliver on expectations. Delivers value and quality to the customer. Understands customer first mindset.
Thinks Group Understands how and where own role / work fits in the overall company. Demonstrates willingness and ability to collaborate. Actively achieves targets. Communicates well with colleagues. Listens attentively. Does not shy away from collaborating.
Develops Talent Suggests ways of improving efficiency. Spends time learning and improving. Regularly seeks feedback. Responds honestly to difficult questions and gives relevant feedback when required.
Fosters Innovation Does not hesitate to share new ideas. Is curious and takes inspiration from best practices. Demonstrates creativity in day to day work.
Qualifications / Education
Qualifications & Experience
Bachelors Degree in Marketing, advertising or communications
Professional qualification in Digital marketing and social media is an advantage
5+ years experience managing performance-based search engine marketing, app install campaigns and affiliate marketing.
Experience in the Retail industry is an advantage.
Experience in optimizing towards CTR, CPC, CPI, CPA or ROAS goals and understanding how these metrics affect each other.
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