Social Media Manager Full Time

Looking for Social Media Manager Jobs in Dubai? Expo City Dubai Careers is seeking creative and experienced professionals to lead digital engagement and brand communication strategies. This opportunity is ideal for candidates interested in Digital Marketing Jobs Dubai, Social Media Marketing Jobs UAE, and Content Marketing Manager Jobs. Join a world-class destination that offers competitive salaries, career growth, and the opportunity to shape impactful digital campaigns.

The main responsibilities for this role include:

Strategic Responsibilities:

• Develop and own social media strategy, with a differentiated, platform-native approach for each channel
• Build and manage quarterly content roadmaps aligned to content pillars
• Proactively identify emerging trends, cultural moments, and platform opportunities; bring original ideas without waiting to be asked
• Lead social execution across seasonal campaigns, events, activations, and major programme launches
• Work cross-functionally with various teams to amplify activities across social in a timely, brand-consistent way

Operational Responsibilities:

• Own and maintain monthly social media content calendars across all brands and platforms
• Produce and/or oversee production of social-first content including short-form video (Reels, TikTok), static posts, carousels, stories, and long-form YouTube content
• Lead community management: monitor channels daily, respond to comments and DMs within agreed SLAs, escalate sensitive issues promptly
• Identify and manage creator and influencer relationships, including briefs, deliverables, and performance tracking
• Deliver weekly performance summaries and monthly reporting covering engagement, reach, audience growth, video retention, sentiment, and optimisation recommendations
• Conduct on-site content capture, including event coverage and same-day reactive content
• Serve as day-to-day point of contact with any appointed creative agencies or freelancers; manage briefs, review outputs, and ensure brand alignment
• Ensure all content reflects brand tone of voice

People Responsibilities:

• Collaborate with internal stakeholders across visitor experience, education, impact, and events teams to gather content, align on messaging, and coordinate coverage
• Build and maintain productive relationships with external creators, photographers, videographers, and production partners

Knowledge, Qualifications and Skills required

Essential:

6+ years of hands-on social media management experience, with a demonstrable track record across Instagram, TikTok, and LinkedIn as well as:

• Bachelor’s degree in Marketing, Communications, Journalism, Media, or related field
• Deep understanding of the UAE social media landscape, cultural trends, and audience behaviours; experience on international campaigns
• Strong content creation skills: comfortable ideating, scripting, shooting, and editing short-form video independently
• Familiarity with nature, biodiversity, sustainability, or science communication; ability to translate complex topics into accessible social content
• Proven experience in influencer and creator management, including briefing and performance measurement
• Strong analytical skills; able to interpret social data and translate findings into clear recommendations
• Excellent written English; strong editorial instincts and eye for visual storytelling
• Able to manage multiple priorities at pace and deliver under tight deadlines in a fast-moving, event-driven environment

Desirable:

• Proficiency in Arabic (reading, writing, and/or speaking)
• Experience in destination, culture, nature, or purpose-led brand marketing
• Photography or videography skills; drone operation experience a plus
• Experience managing or mentoring junior social media or content team members

Advance your digital marketing career by applying for Social Media Manager Jobs in Dubai with Expo City Dubai. Candidates with expertise in social media strategy, content creation, brand management, SEO, analytics, and digital advertising can enjoy attractive salary packages, outstanding employee benefits, and long-term professional growth. Apply today to secure one of the leading Digital Marketing Jobs UAE and build a successful future with one of Dubai’s most iconic destinations.