Social Media Specialist Full Time

Looking for Social Media Specialist Jobs in Dubai? Arabian Adventures offers an opportunity for creative and digitally focused professionals interested in social media marketing, digital advertising, tourism marketing, content strategy, brand management, and customer engagement. This opportunity is suitable for candidates searching for Digital Marketing Jobs Dubai, Social Media Jobs UAE, Digital Marketing Specialist Jobs UAE, Tourism Marketing Jobs Dubai, and Travel Marketing Jobs UAE.

In this role you will:

• Execute the Emirates Group social media strategy, in conjunction and close collaboration with the Social Media Manager, Manager PR, the MCC and specialist Corporate Communications teams. This would also include the business, external agencies and vendors, to ensure the corporate Social Media strategy is being achieved and agreed initiatives are implemented appropriately.
• Manage, and implement the day-to-day social media initiatives, activities and operations in support of Emirates Group brands and agreed business objectives. Drive visibility for the company’s major business initiatives and products.
• Develop the relevance, importance and role of social media in the overall integrated communications mix and communicate key themes and messages on social media channels that match the missions, programs, products, launches, campaigns, etc. of our group companies. Develop and manage an Emirates Group social media presence on sites like Facebook, You Tube, Linked In and Twitter, etc. as well as popular industry relevant sites intended to manage advocacy, increase brand awareness and drive traffic to the Group websites.
• Identify and communicate social media opportunities and create materials in support of the social media strategy, which: improves the advocacy of target groups; enhances our reputation; builds strong relationships through everyday interactions and conversations; encourages selected audiences, especially customers and influencers, to become brand enthusiasts. An essential activity will be to manage day-to-day blogger activities; capture and share ?real-time? trends, themes and sentiment of target groups; proactively identify and develop blog posts, recruiting bloggers and pitching information to noted industry bloggers.
• Measure and monitor the effectiveness of the Social Media strategy through agreed measurement tools. Generate clear, accurate, concise and bespoke reports for various stakeholders to monitor and modify communications as required based upon established goals. Capture customer and target audience sentiment, attitude, responsiveness and report on these to drive business insights, this includes competitor research, and monitoring and tracking in the Social Media space.
• Establish and maintain positive relationships with key/targeted bloggers and/or identify Group team members and/or PR managers/ PR agencies that could monitor and influence these relationships. Discretely raise the profile and influence of social media collaboratively with all other Corporate Communications functions within the regions and in support of business units’ activities.
• Identify and disseminate information within the department about new developments and achievements in the organisation to feed into the Social Media plan and objectives. Research and recommend new developments, trends, applications and media for broader discussion and collaboration within the department.

Qualification

In order to be successful in this role, you must meet the below requirements:

• 5+ years in Marketing & Media Communication. Public Relations.
• Degree or Honours (12+3 or equivalent).
• Experience in public relations, corporate communications or marketing expertise, with experience in social media/online community management and writing.
• An avid and recognised social networker, blogger, or on-line commentator will be preferred.
• Excellent social media writing skills to ensure colloquial tonality and style.
• Strong knowledge of the internet and web technology, including social media toolset.
• Excellent relationship building and communication skills.
• Excellent understanding of the online marketplace and how social media sites fit into online marketing, advertising, public relations and crisis communication strategies.

Build your digital marketing and tourism marketing career by exploring Social Media Specialist Jobs in Dubai with Arabian Adventures. Candidates with skills in social media management, content marketing, digital advertising, SEO, paid social campaigns, audience analytics, content creation, brand management, campaign reporting, influencer marketing, customer engagement, social media analytics, marketing communications, Canva or creative tools, and digital campaign optimization can develop valuable expertise for future marketing positions.