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Digital Marketing
Social Media Manager Full Time NEW
Looking for Social Media Manager Jobs in Dubai? Expo City Dubai Careers is hiring creative and strategic marketing professionals to lead social media campaigns, content creation, brand management, digital communications, and online audience engagement. This opportunity is ideal for candidates seeking Digital Marketing Jobs Dubai, Social Media Marketing Jobs UAE, Marketing Manager Jobs Dubai, Content Marketing Jobs UAE, and Corporate Communications Jobs UAE. Join one of Dubai’s most innovative destinations and enjoy competitive salaries, premium employee benefits, and exceptional long-term career growth opportunities.
The main responsibilities for this role include:
Strategic Responsibilities:
Develop and own social media strategy, with a differentiated, platform-native approach for each channel
Build and manage quarterly content roadmaps aligned to content pillars
Proactively identify emerging trends, cultural moments, and platform opportunities; bring original ideas without waiting to be asked
Lead social execution across seasonal campaigns, events, activations, and major programme launches
Work cross-functionally with various teams to amplify activities across social in a timely, brand-consistent way
Operational Responsibilities:
Own and maintain monthly social media content calendars across all brands and platforms
Produce and/or oversee production of social-first content including short-form video (Reels, TikTok), static posts, carousels, stories, and long-form YouTube content
Lead community management: monitor channels daily, respond to comments and DMs within agreed SLAs, escalate sensitive issues promptly
Identify and manage creator and influencer relationships, including briefs, deliverables, and performance tracking
Deliver weekly performance summaries and monthly reporting covering engagement, reach, audience growth, video retention, sentiment, and optimisation recommendations
Conduct on-site content capture, including event coverage and same-day reactive content
Serve as day-to-day point of contact with any appointed creative agencies or freelancers; manage briefs, review outputs, and ensure brand alignment
Ensure all content reflects brand tone of voice
People Responsibilities:
Collaborate with internal stakeholders across visitor experience, education, impact, and events teams to gather content, align on messaging, and coordinate coverage
Build and maintain productive relationships with external creators, photographers, videographers, and production partners
Knowledge, Qualifications and Skills required
Essential:
6+ years of hands-on social media management experience, with a demonstrable track record across Instagram, TikTok, and LinkedIn as well as:
- Bachelor’s degree in Marketing, Communications, Journalism, Media, or related field
- Deep understanding of the UAE social media landscape, cultural trends, and audience behaviours; experience on international campaigns
- Strong content creation skills: comfortable ideating, scripting, shooting, and editing short-form video independently
- Familiarity with nature, biodiversity, sustainability, or science communication; ability to translate complex topics into accessible social content
- Proven experience in influencer and creator management, including briefing and performance measurement
- Strong analytical skills; able to interpret social data and translate findings into clear recommendations
- Excellent written English; strong editorial instincts and eye for visual storytelling
- Able to manage multiple priorities at pace and deliver under tight deadlines in a fast-moving, event-driven environment
Desirable:
- Proficiency in Arabic (reading, writing, and/or speaking)
- Experience in destination, culture, nature, or purpose-led brand marketing
- Photography or videography skills; drone operation experience a plus
- Experience managing or mentoring junior social media or content team members
Advance your digital marketing career by applying for Social Media Manager Jobs in Dubai with Expo City Dubai. Professionals with expertise in Meta Ads, Google Ads, SEO, social media strategy, content marketing, brand management, campaign analytics, Adobe Creative Suite, Google Analytics, and digital communications can enjoy attractive salary packages, comprehensive employee benefits, and continuous professional development. Apply today to secure one of the leading Social Media Manager Jobs UAE and build a rewarding future with one of the UAE’s most prestigious and forward-thinking organizations.
