Social Media Executive Full Time NEW

Are you searching for a rewarding Social Media Executive Job in Abu Dhabi with a leading tourism and hospitality destination? Emirates Park Zoo and Resort is seeking creative and results-driven professionals to manage social media platforms, digital campaigns, and brand engagement strategies. This opportunity is ideal for candidates interested in Social Media Executive jobs in Abu Dhabi, digital marketing careers, social media management roles, content creation jobs, SEO specialist positions, and hospitality marketing opportunities in the UAE. The role offers valuable exposure to online branding, audience engagement, campaign performance tracking, paid advertising strategies, and content production, making it an excellent opportunity for professionals seeking long-term career growth in digital marketing.

Job Responsibilities

1. Content Scheduling & Publishing

• Post daily content across all social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.) according to the content calendar.
• Coordinate with designers and videographers to ensure timely delivery of required visual assets.
• Write engaging and brand-appropriate captions and hashtags in English and Arabic.

2. Community Management

• Monitor and respond to comments, direct messages, and mentions in a professional and timely manner.
• Escalate sensitive inquiries or customer service concerns to the sales department.
• Engage with followers and relevant communities to build a positive brand presence.

3. Platform Monitoring & Insights

• Track key performance metrics (likes, shares, reach, comments, engagement rates) across platforms.
• Provide regular performance reports to the Social Media Manager with observations and suggestions.
• Stay up to date with trends, hashtags, and platform updates.

4. Campaign Support

• Assist in the execution of paid and organic social media campaigns.
• Support influencer collaborations and user-generated content promotions.
• Participate in brainstorming sessions for content ideas, seasonal campaigns, and new formats.

Education

• Bachelor’s degree in marketing, Media, Communications, or a related field

Experience

• 1–2 years of experience managing social media platforms, preferably in a brand or agency setting
• Strong writing and communication skills with attention to tone and detail
• Familiar with Instagram, Facebook, TikTok, LinkedIn, and platform management tools (e.g., Hootsuite, Buffer, or Meta Business Suite)
• Basic understanding of social media analytics
• Creative mindset, team player, and highly organized
• Basic design or video editing skills (Canva, CapCut, etc.) is a plus

Key Performance Indicators (KPIs)

• Consistency and timeliness of content posting
• Engagement rate and follower growth
• Response time and quality of community management
• Contribution to campaign success and platform innovation
• Accuracy and reliability in performance reporting

Personal Skills

• Excellent communication and relationship-building abilities.
• Strong multitasking, time management, and problem-solving skills.
• Detail-oriented
• Team player with adaptability and stress management.
• Integrity and confidentiality in handling sensitive information.

• Proactive approach to process improvement and staying current with Marketing practices.