Social Media Executive Full Time

Key Duties and Responsibilities

• Assist the Social Media Manager in developing and implementing social media strategies for up to 5 F&B outlets, ensuring alignment with business goals and brand identity.
• Write and schedule engaging and on-brand social media captions across various platforms, including Instagram, Facebook, and more.
• Collaborate with in-house graphic designer to produce visually appealing content that resonates with our target audience.
• Monitor social media channels daily, responding to comments, messages, and engaging with the online community to foster positive interactions.
• Support the coordination and execution of social media campaigns, including paid promotions, to enhance brand visibility and engagement.
• Conduct basic competitor analysis and industry research to identify trends and opportunities for improvement in our social media practices.
• Track and report on social media performance metrics, providing insights to the Social Media Manager for continuous optimization.
• Assist with the organization of photoshoots and content creation events, ensuring all assets align with the brand’s standards.
• Stay updated on the latest social media trends, tools, and best practices to ensure our content remains innovative and effective.

Skills, Experience & Educational Requirements

• Previous experience in social media, Digital Marketing, or Content Creation, preferably within the hospitality or F&B industry.
• Strong writing and editing skills with a keen eye for detail and a creative flair.
• Proficiency in using social media platforms such as Instagram and Facebook.
• Basic understanding of social media analytics tools and the ability to interpret data.
• Knowledge of Dubai’s F&B scene is a plus.
• Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) and basic video editing skills is an advantage.