Duties:
Implement, measure, and optimize Social Media strategy & campaigns
Monitor social media engagement (content and quantity)
Participate in designing, conceptualizing and ideation of social media strategies and plans
Maintain content calendar, tag & organize relevant assets by creating an asset library, manage hashtags, & identify relevant occasions and opportunities for sales and special offers
Support the copywriting and ideation of social media content and eMail blasts
Plan, send, measure, and optimize EMail blasts
Competitor, market, and industry research to recognize best practice, new trends, and channels
Job requirements
Responsibilities:
At least 2, preferably 4 years of experience in a Digital Marketing/Social Media position in a UAE-based eCommerce startup or a UAE-based luxury goods/fashion/watches company;
Understanding of Emirati culture and personality;
Hands-on experience with Instagram, Facebook, Snapchat, and others;
Hands-on experience with Klaviyo, G-Suite, and relevant social media software (e.g. Hootsuite etc.);
Ideally experience with graphic design software (Adobe Suite);
Ideally a Bachelor’s degree in a relevant field;
Outstanding communication skills in English (verbal & written). Communication skills in Arabic a considerable advantage.
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